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Marketing - Branding

 

 
A View on the Future of Branding  The traditional perception of branding has cast brands as being cynically manipulative. This is due to an overly skewed attention to one group of stakeholders, namely shareholders. It is time for brands to prove their worth to consumers, their guidance to employees and business partners and, as a result of these activities, their value to shareholders.  pdf-file April 2002

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010