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Marketing - Branding

 

 
Learning from the lucky thirteen Bain & Company research from early this year found that, of the top 90 winning brands in 2001, only 13 continued to be winners through 2007. Bain's analysis identified two major missteps that could endanger even the most successful brands. 2008

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010