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Marketing - Branding

 

 
International Branding: Analysis and Implications of Three Decades of Past Research Over past decades, the field of international branding has developed in different directions. However, it seems that so far no review of this literature has been published. This paper presents such a review based on top journals in the field and outlines fruitful paths for future research on this topic. 2007. pdf

 

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Status: 05. Januar 2010