themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Brand Value & Brand Valuation

 

 
Brand Valuation: Measuring and Leveraging your Brand A new recognition of the financial value of brand assets is now emerging in company boardrooms and on Bay Street.While the brand owner must take ultimate responsibility for brand fortunes, and the role of the advertising agency in creating and sustaining brand power should not be underestimated. The debate around brand valuation is a healthy one, in so far as it puts brand discussion firmly on the Boardroom agenda.
It can also serve as a useful background to strategic and brand planning and control. pdf 2000

  

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 21. Januar 2014