A new recognition of the financial value of brand assets
is now emerging in company boardrooms and on Bay
Street.While the brand owner must take ultimate
responsibility for brand fortunes, and the role of the
advertising agency in creating and sustaining brand
power should not be underestimated. The debate around
brand valuation is a healthy one, in so far as it puts
brand discussion firmly on the Boardroom agenda.
It can also serve as a useful background to strategic
and brand planning and control. pdf 2000
