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Marketing - Brand Value & Brand Valuation

 

 
Brand Valuation Method and Process In this chapter, we will discuss the possible uses of brand valuation, and examine the questions that should be answered before launching a brand valuation project: Process, purpose, scope and methodology of brand valuation. Chapter from the book The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications by Gabriela Salinas. pdf

 

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Status: 21. Januar 2014