themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 
 
 


Marketing - Branding Strategy / Strategic Branding

 

 
Deciding to fight or play in the private-label arena We've all seen the headlines about private labels: retailers all over the world are increasing their investment in owned brands, and consumers are routinely buying them. But even as the power shifts and competition gets tougher, the outcome is not as gloomy as many have predicted; branded players can have a significant impact on the trajectory of private labels. The first step is to make choices: how much to invest to defend against the onslaught and how and when to manufacture private-label products. 2011

 

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 16. Juni 2011