We've all seen the headlines about private labels:
retailers all over the world are increasing their
investment in owned brands, and consumers are routinely
buying them. But even as the power shifts and
competition gets tougher, the outcome is not as gloomy
as many have predicted; branded players can have a
significant impact on the trajectory of private labels.
The first step is to make choices: how much to invest to
defend against the onslaught and how and when to
manufacture private-label products. 2011
