German Portal



 About RMP

About themanager


Send to a friend
Broken Link?

Marketing - Branding Strategy / Strategic Branding


General Strategies for Global Brands This paper introduces four general brand strategies and examines the internal and external factors that influence these strategies for global brands. Managers of global and international brands must understand these issues in order to assess the potential for standardising their brands across diverse societies, the factors that necessitate specific brand adaptations, and the prospects for competitive advantages. Likewise, managers of local brands need to understand the particular strengths and weaknesses of the strategies of their global competitors and use this knowledge to devise their competitive responses. pdf



>> back to Branding Globally >>




If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT 
Copyright 2001 Recklies Management Project GmbH
Status: 03. November 2009