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Marketing - Branding Strategy / Strategic Branding


Brand Leadership Matrix How healthy is your brand? Is it a leader in its sector or is it a follower? Are you able to command premium pricing and own the most profitable customer segments? Are you leveraging and optimizing your brand fully or are you living off its past legacy without continuous innovation and revitalization?
Adapted from the BCG Matrix developed in the 70s to analyze corporate investment strategy, the Brand Leadership MatrixTM was developed with the purpose of helping brand owners measure and analyze the strength of their brands and the effectiveness of their branding and marketing strategies. pdf






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Status: 03. November 2009