How healthy is your brand? Is it a leader in its sector
or is it a follower? Are you able to command premium
pricing and own the most profitable customer segments?
Are you leveraging and optimizing your brand fully or
are you living off its past legacy without continuous
innovation and revitalization?
Adapted from the BCG Matrix developed in the ‘70s to
analyze corporate investment strategy, the Brand
Leadership MatrixTM was developed with the purpose of
helping brand owners measure and analyze the strength of
their brands and the effectiveness of their branding and
marketing strategies. pdf
