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Marketing - Branding Strategy / Strategic Branding

 

 
Mistakes and confusions: 3 strategies in 7 years A lesson on how one systematically irritates and frightens customer and coworker alike with confused brand guidance is shown by the example of the 'Deutsche Bank' (German Bank). 

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008