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Marketing - Brand Portfolios

 

 
Brand Portfolio and Architecture An online guide for the management of a brand portfolio. The brand portfolio includes all the brands and sub-brands attached to product-market offerings, including co-brands with other brands. In order to distribute your investment most effectively it is important to look at the relationships between all the sub-brands and their strategic importance in overall brand building. pdf

 

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Copyright 2001 Recklies Management Project GmbH
Status: 20. Januar 2009