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Marketing - Brand Portfolios

 

 
Brand Consolidation Bringing Discipline to Brand Consolidation the right choice for capturing value in the face of ballooning portfolios and brand dilution.
Facts reveal large benefits of a successful brand consolidation. Clear and distinctive value propositions with few focused brands benefit all parties, and may create more value for brand owners. However, brand consolidation attempts have a high failure rate. pdf

 

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Status: 16. Juni 2008