Marketing - Brand Portfolios - Management Portal

themanager.org

Home

Publications

German Portal

Broken Link?

Marketing - Brand Portfolios

Guidelines for Umbrella Brand Concepts

To establish and improve the acceptance of umbrella brands, two things are essential: safeguarding consumer safety and avoiding misleading consumers about product characteristics.
These guidelines set out the framework of conditions and explain which basic principles need to be met to support companies in the introduction of umbrella brands. pdf

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de
Copyright © 2001 Recklies Management Project GmbH
Status: 16. Juni 2008