themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 
 
 


Marketing - Brand Portfolios

 

 
Guidelines for Umbrella Brand Concepts To establish and improve the acceptance of umbrella brands, two things are essential: safeguarding consumer safety and avoiding misleading consumers about product characteristics.
These guidelines set out the framework of conditions and explain which basic principles need to be met to support companies in the introduction of umbrella brands. pdf

 

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 16. Juni 2008