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Marketing - Brand Portfolios

 

 
Solving the puzzle of complex brand portfolios This issue of Lippincott Mercer's Magazine 'Sense' features articles and case studies about brand portfolio management, such as 'Until brands are managed collectively, as portfolios, they won’t do all they can do for shareholders.' and 'Achieving the ideal brand portfolio often means beating back the naysayers.' pdf

 

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Status: 18. Januar 2008