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Marketing - Brand Portfolios

 

 
Short-term brands revolutionize branding In recent years, consumers have exhibited an unprecedented readiness to try new brands and have shown a clear preference for brand variety over brand loyalty. In order to cope with this, marketers have to not only develop Long Term Brands but also have to manage profitable Short Term Brands. 

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008