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Marketing - Brand Portfolios

 

 
Making Brand Portfolios Work Rigorous economic analysis and strong insights into consumers can help marketers clarify the competitive positioning of their brands, avoid offending the core consumers of repositioned or discontinued ones, minimize cannibalization, and seize growth opportunities. pdf 2004

 

 

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Copyright © 2001 Recklies Management Project GmbH
Status: 18. Januar 2008