Managing your company's knowledge more effectively and
exploiting it in the marketplace is the latest pursuit
of those seeking competitive advantage. Knowledge and
other forms of 'intellectual capital' are the 'hidden
assets' in a company. They do not appear on the balance
sheet in annual reports, yet they underpin value
creation and future earnings potential. Knowledge
intensive companies, like Microsoft and Glaxo Wellcome,
have market values at least 10 times the value of their
physical assets. How can companies use knowledge to
secure a strategic advantage? In a nutshell, its about
generating greater value through the knowledge in
products, people and processes.
