Emergence of knowledge based economy has posed serious
challenges to companies. Intelligent organizations
recognize that knowledge is an intellectual asset that
grow over time and when harnessed effectively, can
sustain competition and innovation. Organizations can
use IT for leveraging the entire organization’s
intellectual resources for great financial impact.
Business Intelligence (BI) along with KDD (Knowledge
Discovery in Databases) plays a pivotal role in
leveraging the intellectual assets of companies by
creating, storing and sharing that knowledge for
effective decision making. Companies are now realizing
the potential payoffs of KDD applications along with BI.
Consequently, BI is spreading its wings to cover small,
medium and large companies. This paper explores the
concepts of BI, KDD, process of knowledge discovery, key
levers of knowledge strategy and benefits of BI. 2012
