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Management - Crisis Management and Turnaround Management

Energizing Employees in Recessionary Times Try Motivating, Not Mandating One dimension of cost-cutting is often disregarded—the critical need to ensure cost cuts occur in ways that obtain positive emotional commitment within the context of the culture. Employees need to somehow feel positively motivated to support decisions and to commit to behavioral change that reduces costs. The first step is for executives to take on the responsibility of ensuring that front-line leaders’ actions appeal to employees’ hearts and minds. Positive motivation cannot be delegated or mandated. In this commentary piece we explore how effective cost reduction capitalizes on and reinforces company culture—and integrates emotional commitment of the workforce with the strategic imperatives for the business. While easily said, some companies have done this. pdf

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Status: 05. Januar 2010