This module provides you with an "action plan" to help
you become a stronger competitor in your chosen industry
or market, using the power of technology. The following
sections are organized in a logical sequence of
activities that comprise a Competitive Intelligence
approach:
- Understand What Competitive Intelligence Is.
- Know Your Purpose.
- Build Internal Co-operation.
- Start With a Plan. Know What You Know.
- Protect Your Confidentiality.
- Gather Information Systematically.
- Analyse Information.
- Build a Competitive Strategy.
- Understand the Costs and Benefits.
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