The paper explores how today’s environment of constant
change requires a new approach to agility and business
strategy — an approach that is key to thriving amid
change — not just surviving it.
Organizations are seeing change initiatives happening at
many levels, all at once. Instead of taking change as it
comes companies must now address it in a more integrated
and fundamental way.
The costs of unanticipated and poorly-managed change are
daunting. Inefficient, disruptive change programs can
take a massive toll on a company’s people and lead to
major productivity losses — but the failure to
anticipate change can exact an even heftier price.
Inflexible or outdated business models can lead to huge
missed market opportunities and dissatisfied customers.
pdf 2008
