This guide is designed to enhance the ability of SMEs to
successfully plan and implement change. The specific
focus of this guide is to help SME leadership manage
change that results in innovation and growth, with
particular emphasis on successfully introducing new
products and services. The authors introduce a framework
that includes concepts for an idealization of a highly
innovative company capable of successfully introducing
new products and services. Next they introduce a
sequence of five steps that make up a change strategy.
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