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Management - Change

An experimental study on the impact of change communication management on relationships with employees In this study an attempt was made to clarify the growing importance of communication management (especially the role of relationship management) during change in organisations. The assumption is tested that a positive relationship between the organisation and its publics, especially the internal public/employees, will lead to greater communication effects and a greater willingness to change. An experimental study was conducted to determine the relationship between the communication management strategy followed during change in an organisation and the resulting relationship- and behavioural effects of the employees. pdf





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Leading Change, With a New Preface by the Author

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Copyright 2001 Recklies Management Project GmbH
Status: 03. Juli 2015