In this study an attempt was made to clarify the
growing importance of communication management
(especially the role of relationship management)
during change in organisations. The assumption
is tested that a positive relationship between
the organisation and its publics, especially the
internal public/employees, will lead to greater
communication effects and a greater willingness
to change. An experimental study was conducted
to determine the relationship between the
communication management strategy followed
during change in an organisation and the
resulting relationship- and behavioural effects
of the employees. pdf
