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Management - Change

Planning Change Management Communication This article focuses on targeting the different constituencies likely to receive the message. These are represented not only by functional units represented on the organizational chart, but also by different types of people within those functional units. Those different types of people are captured by the categories of change adopters, first described by Everett Rogers in the book, “Diffusion of Innovations.”   





Featured Book
Leading Change, With a New Preface by the Author

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Status: 03. Juli 2015