The 2013 A.T. Kearney Global Retail Development Index TM |
Global Retailers: Cautiously Aggressive or Aggressively
Cautious? Retailers are taking a step back from rapid
expansion strategies as they move into developing
markets. A.T. Kearney’s Global Retail
Development IndexTM (GRDI) has guided global retailers
with their strategic investments for more than a dozen
years, and the 2013 Index reflects some important
changes to the retail environment. But one thing hasn't
changed: As developed markets face flat or anemic
growth, developing markets remain important sources of
growth. The 12th annual edition of the GRDI finds many
opportunities for retailers seeking to grow and expand
in fast-growing developing markets big and small.
Of course, there's nothing easy about a global
expansion strategy in retail. Every market has unique
challenges that require unique strategies for success.
And this year’s GRDI finds several examples of countries
where global retailers are taking a step back from the
aggressive expansion of the not-too-distant past in
favor of more cautious strategies. For example, as
retailers confront challenges in China, many are scaling
back plans for new stores and choosing sites more
carefully. In some regions, such as Latin America and
Central Asia, more retailers are opening in smaller
countries to hone their regional strategies before
entering larger markets.
pdf 2013 |