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U-Channel Retail - “Ubiquitous, Universal and Unique” |
The retail landscape is undergoing major changes driven
by external trends and due to a challenging economic
environment, spending and recovery continues to be
challenging.
Tomorrow’s customer wants to complete purchases when
they want and where they want – and rapidly evolving
mobile and online sales platforms enable this. In
response, retailers are adapting their business models
and we are seeing the appearance of U-channel retailing.
U-channel retailing is a new form of retailing that
is Ubiquitous, Universal and Unique, focused on “U” –
the customer. In practice a future proof U-channel is
the ability to offer the customer more channels to
interact whilst seamlessly integrating them to ensure
“one face to the customer”.
pdf 2012 |
