The secret is in lean supply chains. For years, discount
retailers have outperformed traditional retailers,
culminating last year in a 16.2 percent market share in
EU-27 grocery retailing. This trend is expected to
continue for the foreseeable future. What do discount
retailers have that traditional retailers don't? For one
thing, lean supply chains. Discount retailers know how
to deliver the goods—literally—and have won a
competitive advantage because of it. Traditional
retailers can share in discounters' success by
replicating some key elements of supply chain
efficiency. 2011
