How the banking industry can appeal to small and
medium-sized enterprises. Small and medium-sized
companies are contributing in a big way to the world's
largest economies—representing more than half of GDP in
the G7. These companies, which range from independent
taxi drivers to companies with hundreds of employees,
are making choices about where to do their banking, and
will usually opt for the bank that values their business
in a personal way. To win them over, banks must win
their hearts, not just their minds, to create valuable,
long-lasting relationships. 2012
