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Industries - Banking and Financial Services

 

 
Customer loyalty in retail banking Americas 2011 To return to growth and profitability, retail banks will have to earn customer loyalty while dramatically reducing costs. A Bain survey of nearly 97,000 account holders from banks across the US, Canada, Mexico and Brazil identifies which interactions are most important to winning and keeping loyal customers who buy more, stay longer and refer valuable new customers. 2011

 

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Status: 11. Januar 2012