How the contraction plays out will be determined by how
nimbly financial service leaders respond. Financial
services companies have spent a long, turbulent spell
wrestling with the huge credit and liquidity challenges
that have rocked the sector. They've skirted insolvency,
survived vertiginous drops in asset prices and adapted
to tough government oversight. Unfortunately, much more
work remains to be done. Companies need to retool three
key elements of their businesses where they retain
critical room to maneuver. pdf 2009
