As many industries, the financial service industry
–specifically in private banking - is currently in a
”price war”. Competitors battle it out with one another
using price as their weapon. At the same time, however,
they fail to differentiate their products or services
sufficiently. This price war leads to enormous value
losses. But why do price wars develop? And what
strategies can financial institutions pursue to end, or
even avoid, a price war? pdf
