To compete with traditional and non-traditional outlets,
many banks are creating innovative branch environments
that look and operate more like trendy retailers. Not
every bank is going to make radical changes to achieve
this goal, but they are leveraging retail approaches to
enhancing the customer experience. By applying methods
like digital merchandising or self-service access to
advice and financial counseling, banks are able to
strengthen their brands, build customer loyalty and
drive revenue growth. Learn how banks are using
innovative digital media capabilities as an extension of
their overall branch service models.
pdf. 2006
