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Strategy -
Strategic Planning

 
When the Trend Is Not Your Friend While we're reminded to "expect the unexpected," we continue to focus on trends and forecasts. How often are companies overtaken by unforeseen events? Anything from a food scare to a hurricane can cause a profound change in the business environment. Whether such shifts are good or bad, they all offer a lesson.
A cable snaps. A scientist makes a breakthrough. A virus spreads. A regime is toppled. Such unforeseen events, such breaks in patterns or trends, can instantly spark game-changing discontinuities. Sometimes these changes are for the better, sometimes for the worse. We can either cling to the familiar or prepare for and accept abrupt change in advance. We study, follow and believe in trends, but the trend is not always our friend. 

   

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Copyright 2001 Recklies Management Project GmbH
Status: 27. Februar 2013