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Strategy -
Strategic Partnerships and Strategic Alliances

 
Alliance Decision-Making of SMEs Traditional literature in developed countries has been focused on large companies to explain what makes an alliance successful, how the relationship alliance partners should be, which structure of the alliance or the type of contract may make or break an alliance but, few researches have explored alliance as a strategy to develop SMEs. The critical role of decision-making process regarding to the choice of being engaging into an alliance deserves particular research attention. This paper is focused on the alliance decision making process with specially emphasis on SMEs. The main contribution is to provide a framework of different factors that have influenced alliance decision making process. pdf 2011

   

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Status: 27. Februar 2013