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Strategy -
Strategic Partnerships and Strategic Alliances

 
Alliance Strategy: Managing Beyond the Alliance Experience and research shows that companies that have a "strategic alliance" without a coherent "alliance strategy" are almost sure to fail. The difference is more than semantic. Fundamental keys to success in alliance strategy are explained. The difference is more than semantic. A strategic alliance refers to a deal and a specific organisation or contract; an alliance strategy is much broader and deeper. pdf

   

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Status: 27. Februar 2013