The question regarding the establishment of viable
strategic alliances still remains very much unanswered.
Usually, strategic alliances pass through different
stages that eventually give rise to bilateral or
multilateral relationships. In particular, strategic
alliances need some commonality to survive and thrive.
This article reviews literature on global strategic
alliances and identifies the key success factors of the
process by examining representative studies of different
strategic alliances. The theoretical arguments used in
previous literature are also presented and eight
critical success factors are highlighted explaining the
nature of success in alliance process. 2005. Site with
abstract; pdf-file available for download
