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Growth in a Low Growth Economy |
The authors paint a challenging picture of the world
over the next decade: outlining why we’re likely to
experience a low-growth environment for longer than we
might expect; describing new realities about consumers
and consumption; charting how low growth will magnify
and accelerate changes in the nature of globalization;
and pointing to actions leaders can take now to gain a
disproportionate share of growth.
Monitor’s Eamonn Kelly and UC Berkeley’s Steven Weber
argue that the process of ‘recovery’ from the Great
Recession, still in the early stages of what will be a
drawn-out low growth period, will serve to reinforce and
accelerate major shifts in patterns of consumption, and
foundational elements of the global business
environment. Western firms sitting on record reserves of
cash appear to be waiting for uncertainty to
‘resolve’—but what may seem like a prudent risk
management strategy is actually itself risky. Kelly and
Weber analyze the new dynamics of consumption, the new
role of governments, and other major features of the
emerging global economy, and point to opportunities to
secure a disproportionate share of growth in the near
term and competitive advantage for the long term.
pdf 2012 |
