Securing success and exploiting growth opportunities by
turning business model innovation into a process. CEOs
agree that successful business model innovation is set
to become the most prominent source of competitive
advantage and of sustained profitable grwoth and success
and, consequently, of shareholder and stakeholder value.
This requires a systematic and comprehensive process of
business model innovation that fits into the complete
management system seamlessly. Developing this process
will become one of the most important management tasks
in the coming years. pdf