Eight macro trends offer huge growth opportunities that
will touch many corners of the world this decade.
Europe, Japan and the US certainly face an extended
period of economic turbulence and slow growth,
particularly in the first half of the decade. But as we
will see, half of the macro trends affect both emerging
and advanced economies. Thus, while we embrace the
exciting opportunities in emerging markets, we also see
opportunities where many commentators see none right
now—in the home markets of many of the world’s leading
businesses. 2011