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Strategy -
Growth

 
Megacity Growth Strategy The world’s rapidly growing megacities represent significant opportunities for companies seeking new markets and these megacities justify a unique approach. In this article, Jennifer Lacks Kaplan and Mark Pocharski explain what it takes for companies to build winning strategies to take advantage of this growth opportunity.

Succeeding in a megacity requires deep insight into the megacity population dynamics, cultural norms, buying behaviors and channels to uncover pools of growth opportunity. It requires identifying the optimal path to market and configuring the local go-to-market systems to match the economics of the opportunity and the infrastructure of the particular megacity. pdf 20102010

   

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Status: 18. Oktober 2010