What causes a company to become a great company or what
is the language to build up the “DNA” of an enterprise
from the very beginning? In this study, combining
entrepreneurship and strategic management perspectives
into a whole is called professional entrepreneurship.
Methodologically, the study builds on a synthesis of
three different approaches: (1) Conceptual construction;
(2) Survey exercise; (3) Case study focus on the Finnish
CRM market and comprehensively describing the transition
of case firm. pdf. 2005
