Companies around the world are expanding their local R&D
footprint in emerging markets in order to strengthen
their market position, gain access to local resources
and reduce costs. At the same time, as they add R&D
centers across the world, they sense a need to
orchestrate these dispersed R&D activities better in
order to avoid needless duplication, ensure adherence to
corporate standards and safeguard intellectual property.
Simultaneously mastering these two requirements –
expanding local R&D and orchestrating global R&D – is a
delicate balancing act. This article provides insights
for executives into how this can best be done. pdf 2012
