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Beating the recession: Buying into new European consumer
strategies |
European consumers have already cut back their spending
in response to the economic downturn, and signs of an
even deeper retrenchment are present. Businesses need to
tune into and sharpen their awareness of evolving
consumer attitudes and tactics if they are to survive
the recession and position themselves for economic
recovery.
Drawing on extensive interviews, an in-depth survey
across five EU countries, and macroeconomic analysis,
research by MGI and McKinsey's Marketing Practice
examines how European consumers have responded to past
recessions and how they are reacting to the current
downturn; how their tactics may develop if conditions
worsen; and how businesses can align themselves with the
evolving behavior of their customers during the
recession and position themselves for economic recovery.
Available on this site: a summary, the full report,
and a slideshow 'Understanding European consumers'
recessionary savings tactics'. 2009 |
