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Strategy -
Strategic Management in Times of Downturn and Recession

 
Battle Plans for a Downturn On the battlefield of a major economic downturn, do you go on defense, hunkering down until the battle ends? Or offense, attacking first and fast to capitalize on competitors' weaknesses? The right answer is not to answer — at least not until you've examined all competitive positions.
In the best of times, business resembles a cruel contact sport. In the worst, it becomes a deadly battlefield for companies unprepared for the strategic decisions a major economic downturn requires. Should you dig defensive trenches to protect your revenues and profit margins while freezing all investment programs? Or, do you go on offense, aggressively pursuing opportunities afforded by competitor weakness?

   

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Copyright © 2001 Recklies Management Project GmbH
Status: 05. Januar 2010