themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 
 
 


Webmarketing and Email-Marketing

 

 
The Web Motivation Inventory Replication, extension and application to internet advertising. The Web Motivation Inventory (WMI) is used in internet advertising research, and is frequently used and cited in advertising, marketing and communication literature. Investigations of the robustness of the WMI have been somewhat limited. Additionally, new uses of the internet are not accounted for by the WMI since its publication in 2002. This paper replicates and extends the original WMI using participants in the US, UK and Australia and includes internet motives not previously examined. The results show that the four-factor WMI remained reliable and valid for all three samples. pdf. 2007

  

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright © 2001 Recklies Management Project GmbH
Status: 28. April 2008