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Visual attention to Online Search Engine Results An exploration into differences in eye movements between consumers searching for product information and consumers searching for product transactions using Google, MSN (now Windows Live Search), Ilse, Kobala, and Lycos. This report contains the results of an eyetracking study by Search Engine Media Agency Checkit and Market Research Agency De Vos & Jansen concerning the viewing habits of consumers for search engines. It turns out that consumers searching the internet in order to make a transaction view a larger number of search results and are more influenced by branding than consumers searching for information. pdf

  

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Status: 18. Januar 2008