themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 
 
 


Webmarketing and Email-Marketing

 

 
Visual attention to Online Search Engine Results An exploration into differences in eye movements between consumers searching for product information and consumers searching for product transactions using Google, MSN (now Windows Live Search), Ilse, Kobala, and Lycos. This report contains the results of an eyetracking study by Search Engine Media Agency Checkit and Market Research Agency De Vos & Jansen concerning the viewing habits of consumers for search engines. It turns out that consumers searching the internet in order to make a transaction view a larger number of search results and are more influenced by branding than consumers searching for information. pdf

  

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright © 2001 Recklies Management Project GmbH
Status: 18. Januar 2008