Email Remains Integral for Ecommerce, Yet Consumers’
Active Management of their Inboxes Deepens Challenge for
Marketers. This report includes findings and analysis of
a late December U.S./Canada consumer survey conducted by
email performance company Return Path. We polled members
of Return Path’s My View (formerly Survey Direct Live)
online panel. The survey aimed to understand consumer
perceptions and reactions to the use of email by
retailers and other permission marketers during the
holiday season. Analysis is provided by the Return Path
Strategic Services team. pdf. 2007
