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Viral Marketing 

 

 
Mining Knowledge-Sharing Sites for Viral Marketing Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mining these networks from data, building probabilistic models of them, and using these models to choose the best viral marketing plan. pdf-file

 

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Copyright 2001 Recklies Management Project GmbH
Status: 07. Oktober 2008