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Marketing Strategy & Strategic Marketing 

 

 
Strategies for Entering and Developing International Markets This chapter is from the book 'The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize'. Even more than in start-up situations, evolutionary thinking is vital when entering and developing international markets. David Arnold examines modes of market entry, marketing entry strategies, and how international marketing strategy should evolve over time. 

Get this book at amazon.com: The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize    

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Status: 27. Februar 2013