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Marketing - Segmentation, Target Marketing, Positioning

 

 
Market Segmentation - A framework for determining the right target customers The purpose with the thesis is to provide a framework for exemplifying how market segmentation can determine the right target customers. This will be done by using the landline telephone and the mobile telephone as examples. First by explaining the market segmentation process and secondly followed by an analysis according to a questionnaire conducted and using respectively the Minerva model and the Mosaic model. pdf 2010

 

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Status: 27. Februar 2013