Nowadays, there is a great need to find appropriate
individuals or groups of people who would be able to
perform specific tasks or could become a target group
either for marketing or advertising purposes. Results of
the new research presented in the paper has been made in
order to improve the process of target group selection
by adding the social elements of peoples’ behaviors. The
target group should fulfill a set of prerequisites.
Simultaneously, the selection process ought to respect
specific social aspects provided by the social network.
The entire selection process, called human filtering,
includes one of two separate scenarios: selection by
single member or selection by social group. Both these
novel approaches are considered in the paper. pdf 2006
